Concept Development, Image Research, Curation
︎︎︎ With Ferdinando Verderi
An iconic image from yesterday becomes a gateway into fashion to fall in love with today. This concept lies at the heart of our new campaign, The Art Of Choice: an international photography retrospective that celebrates the way we find fashion inspiration and connects our day-to-day style curation process to the act of art curation.

These photographs also feature in impromptu public exhibitions on the streets of New York, London and Dubai, while the narrative extends from São Paulo to Seoul via our global community across social media. Bringing a limitless relationship by owning a paradigm-changing way to look at the archive photograph. Not just as a historical record, but also as a way to connect today’s current fashion offerings from the world’s designers and boutiques.

︎︎︎ Dazed
︎︎︎ It’s Nice That